Services
How we work
Continuous intelligence programs.
We are best at helping management with long term intelligence solutions that make their organizations customer- and stakeholder- responsive and market-smart. We enable the voice of the customer (and market) to be leveraged into every critical product and marketing decision, where appropriate. No longer does management pass on getting research done because it's too expensive, takes too long, or is not actionable. The risk of dud products and marketing campaigns is dramatically lowered. Hit rates rise. Gut feelings and management intuition have their place, but most successful market and customer-facing decisions come from including customer buy-in. But it only happens with careful and well designed customer intelligence programs that are adequately resourced, supported and used continuously.
Full service research studies and consulting (project based)
For senior managers and professionals who need intelligence expertise on a project basis, we have many years working with senior management on one off projects. We work with them to design the right approach, not too much or too little, within budget and time requirements. We ask the right questions that will yield actionable intelligence, not just numbers. And we deliver concise, readable findings and recommendations, not tombs of data tables that sit on shelves, unused. We execute a variety of project... » Read more
Service Bureau programming and fielding
For research and marketing professionals who have a questionnaire developed and just need it fielded to a customer group, in house list, or an externally derived sample, we have executed hundreds of these engagements with high quality, on budget and on time.