Our panels
Why are they becoming so hot?
- You get access to responsive, well profiled, targeted respondents and customers
- Traditional research and feedback methods don't work very well anymore
- Accessing many customer and stakeholder contact databases is problematic
- Rich, current, longitudinal profiles pay big
- You can keep it short and sweet: Custom panels enable shorter, just in time surveys
- Time is money: Custom panels get you actionable intelligence to make the right decisions fast and with confidence
How to tell if you need one. Yes, if:
- Appropriate sample is difficult to find, low incidence or requiring stringent screeners
- There is a need for ongoing, continuous feedback though the year
- Four or more surveys of the group will be done within a year
- Cost of tapping third party list brokers, access panels or competitive customer databases are significant
- You want to build and own your own corporate market intelligence asset You need to track constituents behaviors or attitudes over time