Our panels
Accessing the right respondents who are representative, responsive, and insightful does not come by accident or as an afterthought. We work with you to ensure that your respondents are appropriately sourced. For ad hoc, one-off projects, where sample can be sourced through large national access panels, we tap our sample partner network. These include the largest, most reputable panels in the market today, including Greenfield Online, E-Rewards, SSI, Harris Interactive, Authentic Response, and others. We will find the best sample source ensuring representativeness, price/value, reliability and capacity to fill your quotas. » Read more about our partners...For low incidence and special sample requirements, we have access to dozens of industry, title, and demographic specific groups, such as IT professionals, doctors, affluent households, and Hispanics.
Custom Panels and Communities (expert panels)
Increasingly, researchers and marketers are finding that neither national access or specialty panels nor email lists serve their needs long term. They are turning to their own customer and custom industry panels that they sponsor. These engaged online group of customers and stakeholders provide collective wisdom on new product/service development and marketing campaigns, new revenue opportunities, customer satisfaction and loyalty measurement, competitive benchmarking, and brand health. We design, build and manage the right type of panel based on your needs, including customer advisory panels and smaller communities, expert panels, blind industry panels, as well as audience and subscriber panels.
The benefits of custom panels and communities and continuous access to customers
For those organizations who want to build affinity, and have more continuous access and dialogue with their customers, prospects or stakeholders, custom built panels are an effective solution. You own the panel, so you save time and money because you are not paying rent to the big access panel firms. They are custom recruited, profiled just to your needs, highly responsive (30-50% response vs. 1-10% with email lists and access panels), and your own in house corporate intelligence asset.