Case studies
Medical/Healthcare
A Major Medical Devices Manufacturer
With our research partner, Marketing Leverage, we developed and managed a US-European panel of urologists, nurses and consumer patients interested in continence care issues. This multi-national, multi-year panel has provided insight on products, brand and usage issues that cross stakeholder groups, both healthcare providers and users. Retention and response rates remain among the highest in the healthcare research industry.
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Ziment's WebsurveyMD (WPP)
We worked with this leading healthcare research provider to build the largest online physician panel in the world. This included re-registering and authenticating doctors by specialty and practice profiles. Ziment was then able to attract a select group of leading healthcare research firms who gained exclusive access to the panel. In turn, they fed their respondents to the panel and used it exclusively for their online physician research.
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