Voice of the customer services
New product and service research
Virtual product and service test labs for more successful launches / quick, cost effective feedback on product/service concepts
According to cross-industry studies, only 5% of new products are "successful" defined by management. Incorporating the voice of the customer (VOC) at multiple stages in the development and launch cycle, raises that rate by an average of 10-15%. Communique can set up and run a virtual test lab for acquiring quick, cost effective feedback on product/service concepts and prototypes. From ideation to concept tests to feature optimization and in home usage tests, we'll help raise your hit rate and lower your dud rate.